Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book - Borrowing	Central Library First floor				658.8 LOV (Browse shelf(Opens below))					Available			000002279

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Previous	658.8 LEE Social marketing : behavior change for social good /	658.8 LEG The competitive edge : how innovation creates and sustains the competitive advantage of enterprises /	658.8 LOV Principles of service marketing and management /	658.8 LOV Services marketing :	658.8 LOV Essentials of Services Marketing /	658.8 LOV Essentials of Services Marketing /	658.8 LOV Services marketing :	Next

Includes bibliographical references and index.

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