Services marketing : (Record no. 2052)

MARC details
000 -LEADER
fixed length control field 01007nac a22002411u 4500
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006024219
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131875523 (alk. paper)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number L944
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
-- 2052
-- 2052
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lovelock, Christopher
245 10 - TITLE STATEMENT
Title Services marketing :
Remainder of title people, technology, strategy /
Statement of responsibility, etc Christopher Lovelock, Jochen Wirtz.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Pearson/Prentice Hall,2007
Date of publication, distribution, etc 2007.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Professions
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Service industries
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer services
General subdivision Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wirtz, Jochen.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip0618/2006024219.html">http://www.loc.gov/catdir/toc/ecip0618/2006024219.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book - Borrowing
Call number prefix 658.8L944
Holdings
Withdrawn status Item status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
        Central Library Central Library First floor 07/02/2008 Purchase 9 8 658.8 LOV 000002279 15/07/2025 15/02/2012 195.00 Book - Borrowing

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