Services marketing :
Lovelock, Christopher
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 6th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall,2007 2007.
Includes bibliographical references and index.
0131875523 (alk. paper)
2006024219
Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.
658.8 / L944
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 6th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall,2007 2007.
Includes bibliographical references and index.
0131875523 (alk. paper)
2006024219
Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.
658.8 / L944