Marketing Strategy : A Decision-Focused Approach / Orville C. Walker, Jr., John W. Mullins.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2008.Edition: 6th ed. McGraw-Hill International EditionDescription: xx, 346 p. : ill. (chiefly col.) ; 26 cmISBN: - 9780071263917(alk. paper)
- 658.802 22 WAL
- HF5415.13 .M3586 2008
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Central Library First floor | Baccah | 658.802 WAL (Browse shelf(Opens below)) | Available | 000018058 | |||||||||||||
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Book - Borrowing
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Central Library First floor | Baccah | 658.802 WAL (Browse shelf(Opens below)) | Available | 000018057 | |||||||||||||
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Rev. ed. of: Marketing strategy / Orville C. Walker, Jr. ... [et al.]. 5th ed. c2006.
Includes bibliographical references and indexes.
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