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Market intelligence : how and why organizations use market research / Martin Callingham.

By: Material type: TextSeries: Market research in practice seriesPublication details: London ; Sterling, Va. : Kogan Page,2004 2004.Description: viii, 223 p. ; 24 cmISBN:
  • 0749442018
Other title:
  • How and why organizations use market research
Subject(s): DDC classification:
  • 658.83 C161
Online resources:
Contents:
Types of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor 658.83 CAL (Browse shelf(Opens below)) Available 000000178
Total holds: 0

Includes bibliographical references and index.

Types of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct.

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