Market intelligence : (Record no. 3909)

MARC details
000 -LEADER
fixed length control field 01556nac a22002411u 4500
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004002672
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749442018
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number C161
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
-- 3909
-- 3909
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Callingham, Martin.
245 10 - TITLE STATEMENT
Title Market intelligence :
Remainder of title how and why organizations use market research /
Statement of responsibility, etc Martin Callingham.
246 30 - VARYING FORM OF TITLE
Title proper/short title How and why organizations use market research
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London ;
-- Sterling, Va. :
Name of publisher, distributor, etc Kogan Page,2004
Date of publication, distribution, etc 2004.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 223 p. ;
Dimensions 24 cm.
440 #0 -
-- Market research in practice series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Types of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip0414/2004002672.html">http://www.loc.gov/catdir/toc/ecip0414/2004002672.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0715/2004002672-d.html">http://www.loc.gov/catdir/enhancements/fy0715/2004002672-d.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book - Borrowing
Call number prefix 658.83 C161
Holdings
Withdrawn status Item status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type
        Central Library Central Library First floor 05/08/2007 Purchase 5 3 658.83 CAL 000000178 15/07/2025 14/03/2016 Book - Borrowing

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