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Advertising, society, and consumer culture / Roxanne Hovland and Joyce M. Wolburg.

By: Contributor(s): Material type: TextPublication details: Oxon ; New York : Routledge / Taylor & Francis, 2015.Description: ix, 197 p. : ill. ; 24 cmISBN:
  • 9780765615473
Subject(s): Genre/Form: DDC classification:
  • 306.3 HOV 22
Contents:
Advertising as an institution of consumer culture -- Evolution of American society -- Perspectives for understanding advertising -- The behind-the-scenes power of advertising -- Crossing international borders -- Consumer protection and competition -- Doing the right thing when we don't know what "right" is -- Concluding comments on advertising and consumer culture.
Summary: Suitable for courses in Advertising and Society, this title develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
NB - Book (Non borrowing) Central Library First floor Baccah 306.3 HOV (Browse shelf(Opens below)) Not for loan 000043717
Book - Borrowing Central Library First floor Baccah 306.3 HOV (Browse shelf(Opens below)) Available 000043718
Book - Borrowing Central Library First floor Baccah 306.3 HOV (Browse shelf(Opens below)) Available 000043719
Total holds: 0

Includes bibliographical references (p. 173-186) and index.

Advertising as an institution of consumer culture --
Evolution of American society --
Perspectives for understanding advertising --
The behind-the-scenes power of advertising --
Crossing international borders --
Consumer protection and competition --
Doing the right thing when we don't know what "right" is --
Concluding comments on advertising and consumer culture.

Suitable for courses in Advertising and Society, this title develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications.

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