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Building a storybrand : clarify your message so customers will listen / Donald Miller.

By: Material type: TextPublication details: [New York] : HarperCollins Leadership / HarperCollins, c.2017.Description: x, 228 p. : ill. ; 22 cmISBN:
  • 9780718033323
  • 0718033329
Other title:
  • Building a story brand
Subject(s): Genre/Form: DDC classification:
  • 658.827 MIL 22
Contents:
The key to being seen, heard, and understood -- The secret weapon that will grow your business -- The simple SB7 framework -- A character -- Has a problem -- And meets a guide -- Who gives them a plan -- And calls them to action -- That helps them avoid failure -- And ends in a success -- People want your brand to participate in their transformation -- Building a better website -- Using StoryBrand to transform company culture.
Summary: Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor Baccah 658.827 MIL (Browse shelf(Opens below)) Available 000043669
NB - Book (Non borrowing) Central Library First floor Baccah 658.827 MIL (Browse shelf(Opens below)) Not for loan 000043653
Book - Borrowing Central Library First floor Baccah 658.827 MIL (Browse shelf(Opens below)) Available 000043654
Book - Borrowing Central Library First floor Baccah 658.827 MIL (Browse shelf(Opens below)) Available 000043655
Book - Borrowing Central Library First floor Baccah 658.827 MIL (Browse shelf(Opens below)) Available 000043656
Total holds: 0

Includes bibliographical references (pages 225-228).

The key to being seen, heard, and understood -- The secret weapon that will grow your business -- The simple SB7 framework -- A character -- Has a problem -- And meets a guide -- Who gives them a plan -- And calls them to action --
That helps them avoid failure -- And ends in a success --
People want your brand to participate in their transformation --
Building a better website -- Using StoryBrand to transform company culture.

Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.

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