MARC details
| 000 -LEADER |
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| fixed length control field |
01875cam a22003735a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
19565287 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20181029124236.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170321t2017 nyua frb 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2017937432 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780718033323 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0718033329 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)on1005351979 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
SINLB |
| Language of cataloging |
eng |
| Transcribing agency |
SINLB |
| Modifying agency |
IUK |
| -- |
VP@ |
| -- |
CLE |
| -- |
TCH |
| -- |
BKL |
| -- |
OCLCF |
| -- |
MUU |
| -- |
WRF |
| -- |
QGK |
| -- |
ILC |
| -- |
DLC |
| -- |
EG-ScBUE |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.827 |
| Item number |
MIL |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Miller, Donald, |
| Dates associated with a name |
1971- |
| 9 (RLIN) |
41831 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Building a storybrand : |
| Remainder of title |
clarify your message so customers will listen / |
| Statement of responsibility, etc |
Donald Miller. |
| 246 34 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Building a story brand |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
[New York] : |
| Name of publisher, distributor, etc |
HarperCollins Leadership / HarperCollins, |
| Date of publication, distribution, etc |
c.2017. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 228 p. : |
| Other physical details |
ill. ; |
| Dimensions |
22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 225-228). |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The key to being seen, heard, and understood -- The secret weapon that will grow your business -- The simple SB7 framework -- A character -- Has a problem -- And meets a guide -- Who gives them a plan -- And calls them to action --<br/>That helps them avoid failure -- And ends in a success --<br/>People want your brand to participate in their transformation --<br/>Building a better website -- Using StoryBrand to transform company culture. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| Source of heading or term |
BUEsh |
| 9 (RLIN) |
10059 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Brand name products. |
| Source of heading or term |
BUEsh |
| 9 (RLIN) |
36670 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Product management. |
| Source of heading or term |
BUEsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| Source of heading or term |
BUEsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Selling. |
| Source of heading or term |
BUEsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer relations. |
| Source of heading or term |
BUEsh |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Source of heading or term |
BUEsh |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Resource For college |
Communication and mass media |
| Arrived date list |
October2018 |
| BestSellers |
Best Sellers |
| 655 ## - INDEX TERM--GENRE/FORM |
|---|
| Form subdivision |
Reading book |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |