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Marketing database analytics : transforming data for competitive advantage / Andrew D. Banasiewicz.

By: Material type: TextPublication details: New York ; Oxon : Routledge / Taylor & Francis Group, 2013.Description: xix, 376 p. : ill. ; 26 cmISBN:
  • 9780415657877 (hardback : alk. paper)
  • 9780415657884 (pbk. : alk. paper)
  • 9780203076460 (ebook : alk. paper)
Subject(s): DDC classification:
  • 658.800285574 BAN 22
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor Baccah 658.800285574 BAN (Browse shelf(Opens below)) 21758 Available 000039803
Book - Borrowing Central Library First floor Baccah 658.800285574 BAN (Browse shelf(Opens below)) 3640 Available 000034580
Total holds: 0

Index : p. 373-376.

Bibliography : p. [370]-371.

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