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Marketing database analytics :

Banasiewicz, Andrew D.

Marketing database analytics : transforming data for competitive advantage / Andrew D. Banasiewicz. - New York ; Oxon : Routledge / Taylor & Francis Group, 2013. - xix, 376 p. : ill. ; 26 cm.

Index : p. 373-376.

Bibliography : p. [370]-371.

ISBN: 9780415657877 (hardback : alk. paper) 9780415657884 (pbk. : alk. paper) 9780203076460 (ebook : alk. paper)

LCCN: 2012030597

Subjects--Topical Terms:
Marketing--Databases.
Marketing research--Data processing.
Database management.

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 658.800285574 / BAN

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