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The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff.

By: Material type: TextSeries: Communication series. Communication theory and methodology subseriesPublication details: New York ; Abingdon, England : Routledge / Taylor & Francis, 2010.Edition: 4th edDescription: xvi, 425 p. : ill. ; 24 cmISBN:
  • 9780415805674 (hbk)
  • 0415805678 (hbk)
  • 9780415805681 (pbk)
  • 0415805686 (pbk)
  • 9780203870327 (ebk)
  • 0203870328 (ebk)
Subject(s): Genre/Form: DDC classification:
  • 153.852 PER 22
Contents:
Foundations -- Introduction to persuasion -- Attitudes: definition and structure -- Attitudes: functions and consequences -- Attitude measurement -- Changing attitudes and behavior -- Processing persuasive communications -- "Who says it": source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Persuasion in American society -- Advertising -- Communication campaigns.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library Lower Floor Alahram 153.852 PER (Browse shelf(Opens below)) 331 Available 000038176
Total holds: 0

Index : p. 400-425.

Previous ed: New York : Lawrence Erlbaum Associates, 3rd ed., c2008.

Bibliography : p. 360-399.

Foundations -- Introduction to persuasion -- Attitudes: definition and structure -- Attitudes: functions and consequences -- Attitude measurement -- Changing attitudes and behavior -- Processing persuasive communications -- "Who says it": source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Persuasion in American society -- Advertising -- Communication campaigns.

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