The dynamics of persuasion : (Record no. 19305)

MARC details
000 -LEADER
fixed length control field 01772cam a2200361 a 4500
001 - CONTROL NUMBER
control field 15932533
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150511154843.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091005s2010 nyua frb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415805674 (hbk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415805678 (hbk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415805681 (pbk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415805686 (pbk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780203870327 (ebk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0203870328 (ebk)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency YDX
-- CDX
-- YDXCP
-- MTG
-- BWX
-- DLC
-- EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 153.852
Item number PER
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perloff, Richard M.
9 (RLIN) 37936
245 14 - TITLE STATEMENT
Title The dynamics of persuasion :
Remainder of title communication and attitudes in the 21st century /
Statement of responsibility, etc Richard M. Perloff.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York ;
-- Abingdon, England :
Name of publisher, distributor, etc Routledge / Taylor & Francis,
Date of publication, distribution, etc 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 425 p. :
Other physical details ill. ;
Dimensions 24 cm.
490 0# - Series Statement
Series statement Communication series. Communication theory and methodology subseries
500 ## - GENERAL NOTE
General note Index : p. 400-425.
500 ## - GENERAL NOTE
General note Previous ed: New York : Lawrence Erlbaum Associates, 3rd ed., c2008.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Bibliography : p. 360-399.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Foundations -- Introduction to persuasion -- Attitudes: definition and structure -- Attitudes: functions and consequences -- Attitude measurement -- Changing attitudes and behavior -- Processing persuasive communications -- "Who says it": source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Persuasion in American society -- Advertising -- Communication campaigns.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Persuasion (Psychology)
Source of heading or term BUEsh
9 (RLIN) 19440
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media
General subdivision Psychological aspects.
Source of heading or term BUEsh
9 (RLIN) 37937
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Attitude change.
Source of heading or term BUEsh
9 (RLIN) 37938
653 ## - INDEX TERM--UNCONTROLLED
Resource For college Communication and mass media
Arrived date list May2015
655 ## - INDEX TERM--GENRE/FORM
Form subdivision
-- 34232
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Call number prefix 153.852 PER
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
    Dewey Decimal Classification     Alahram Central Library Central Library Lower Floor 06/05/2015   424.00 331 5 8 153.852 PER 000038176 15/07/2025 31/10/2022 530.00 Book - Borrowing

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