Key marketing skills : strategies, tools, and techniques for marketing success / Peter Cheverton ; [foreword by Malcolm McDonald].

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TextPublication details: London ; Sterling, VA : Kogan Page,2004 2004.Edition: 2nd edDescription: xiii, 383 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.)ISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	CD \| DVD - With book	Central Library First floor				658.8 CHE (Browse shelf(Opens below))					Available			000007533
	Book - Borrowing	Central Library First floor				658.8 CHE (Browse shelf(Opens below))					Available			000001662