Key marketing skills : (Record no. 2461)

MARC details
000 -LEADER
fixed length control field 00796nac a22002051u 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130416b xxu||||| |||| 00| 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004017032
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749442980
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number 658.8 CHE
Edition number 22
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cheverton, Peter.
9 (RLIN) 33104
245 10 - TITLE STATEMENT
Title Key marketing skills :
Remainder of title strategies, tools, and techniques for marketing success /
Statement of responsibility, etc Peter Cheverton ; [foreword by Malcolm McDonald].
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London ;
-- Sterling, VA :
Name of publisher, distributor, etc Kogan Page,2004
Date of publication, distribution, etc 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 383 p. :
Other physical details ill. ;
Dimensions 25 cm. +
Accompanying material 1 CD-ROM (4 3/4 in.)
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 33105
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning.
9 (RLIN) 33106
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip0420/2004017032.html">http://www.loc.gov/catdir/toc/ecip0420/2004017032.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book - Borrowing
Call number prefix 658.8C4281
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Item status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date last borrowed Koha item type Source of classification or shelving scheme Vendor
        Central Library Central Library First floor 21/02/2007 Purchase 7 658.8 CHE 000001662 15/07/2025 22/11/2015 Book - Borrowing    
        Central Library Central Library First floor 11/07/2011     658.8 CHE 000007533 24/08/2022   CD | DVD - With book Dewey Decimal Classification  

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