Advertising and Promotion : an Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch.
Material type:
TextPublication details: New York : McGraw-Hill/Irwin, c2012.Edition: 9th ed. / with contributions by Jörg DietzelDescription: xxxv, 769 p. : ill. (chiefly col.), col. ports. ; 28 cmISBN: - 0071314407
- 9780071314404
- 659.1 23 BEL
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Central Library First floor | Baccah | 659.1 BEL (Browse shelf(Opens below)) | 3 | Not for loan | 000027281 | ||||||||||||
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Central Library First floor | Baccah | 659.1 BEL (Browse shelf(Opens below)) | 3 | Available | 000027282 | ||||||||||||
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Central Library First floor | Baccah | 659.1 BEL (Browse shelf(Opens below)) | 3 | Available | 000027283 | ||||||||||||
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Book - Borrowing
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Central Library First floor | Baccah | 659.1 BEL (Browse shelf(Opens below)) | 3 | Available | 000027284 | ||||||||||||
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Book - Borrowing
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Central Library First floor | Baccah | 659.1 BEL (Browse shelf(Opens below)) | 3 | Available | 000027285 | ||||||||||||
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Book - Borrowing
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Central Library First floor | Baccah | 659.1 BEL (Browse shelf(Opens below)) | 3 | Available | 000027289 | ||||||||||||
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Book - Borrowing
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Central Library First floor | Baccah | 659.1 BEL (Browse shelf(Opens below)) | 3 | Available | 000027290 |
Previous ed.: 2009.
"Global edition"-Cover.
Includes bibliographical references and index.
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