Advertising and Promotion : (Record no. 17019)

MARC details
000 -LEADER
fixed length control field 01122nam a2200313 a 4500
001 - CONTROL NUMBER
control field 015897219
003 - CONTROL NUMBER IDENTIFIER
control field Uk
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201128020933.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110914s2012 nyuac b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071314407
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071314404
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 23
Item number BEL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
Fuller form of name (George Edward),
Dates associated with a name 1951-
9 (RLIN) 30954
245 10 - TITLE STATEMENT
Title Advertising and Promotion :
Remainder of title an Integrated Marketing Communications Perspective /
Statement of responsibility, etc George E. Belch & Michael A. Belch.
250 ## - EDITION STATEMENT
Edition statement 9th ed. /
Remainder of edition statement with contributions by Jörg Dietzel.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill/Irwin,
Date of publication, distribution, etc c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxxv, 769 p. :
Other physical details ill. (chiefly col.), col. ports. ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Previous ed.: 2009.
500 ## - GENERAL NOTE
General note "Global edition"-Cover.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
9 (RLIN) 30955
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
9 (RLIN) 30956
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 30957
653 ## - INDEX TERM--UNCONTROLLED
Resource For college
Arrived date list September2012
690 7# - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Management and Business Studies
Source of heading or term blcoll
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Dietzel, Jörg,
Dates associated with a name 1961-
9 (RLIN) 30958
700 1# - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 622
Personal name Belch, Michael A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book - Borrowing
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Cost, replacement price Koha item type Total Renewals Date last borrowed Materials specified (bound volume or other part)
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 24/09/2012   190.00 3   659.1 BEL 000027281 15/07/2025 262.50 NB - Book (Non borrowing)      
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 24/09/2012   190.00 3 9 659.1 BEL 000027282 15/07/2025 262.50 Book - Borrowing 10 25/11/2018  
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 24/09/2012   190.00 3 11 659.1 BEL 000027283 15/07/2025 262.50 Book - Borrowing 39 03/11/2018  
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 24/09/2012   190.00 3 11 659.1 BEL 000027284 15/07/2025 262.50 Book - Borrowing 42 26/02/2019  
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 24/09/2012   190.00 3 9 659.1 BEL 000027285 15/07/2025 262.50 Book - Borrowing 57 28/10/2018  
  Lost and Paid For Dewey Decimal Classification     Baccah Central Library Central Library First floor 24/09/2012   190.00 3 2 659.1 BEL 000027286 24/11/2013 262.50 Book - Borrowing 45 24/11/2013  
  Lost Dewey Decimal Classification     Baccah Central Library Central Library First floor 24/09/2012   190.00 3   659.1 BEL 000027287 24/09/2012 262.50 Book - Borrowing     Lost In Inventory_2015-8-23
  Lost Dewey Decimal Classification     Baccah Central Library Central Library First floor 24/09/2012   190.00 3 3 659.1 BEL 000027288 15/11/2014 262.50 Book - Borrowing 9 01/11/2014 Lost In Inventory_2015-8-23
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 24/09/2012   190.00 3 9 659.1 BEL 000027289 15/07/2025 262.50 Book - Borrowing 18 07/11/2018  
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 24/09/2012   190.00 3 11 659.1 BEL 000027290 15/07/2025 262.50 Book - Borrowing 32 29/10/2018  

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