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Advertising Creative : Strategy, Copy + Design / Tom Altstiel, Jean Grow.

By: Contributor(s): Material type: TextPublication details: Los Angeles : SAGE, 2010 c2010.Edition: 2nd edDescription: xx, 347 p. : ill. (chiefly col.) ; 28 cmISBN:
  • 9781412974912 (pbk.)
  • 1412974917 (pbk.)
Subject(s): DDC classification:
  • 659.1 22 ALT
LOC classification:
  • HF5823 .A758 2010
Contents:
Copy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor Alahram 659.1 ALT (Browse shelf(Opens below)) 302 Available 000020212
Total holds: 0

Rev. ed. of: Advertising strategy. c2006.

Includes bibliographical references and index.

Copy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.

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