Advertising Creative : (Record no. 13683)

MARC details
000 -LEADER
fixed length control field 01597cam a2200325 a 4500
001 - CONTROL NUMBER
control field 15719199
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20100301152010.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090430s2010 caua |rb 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009015073
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412974912 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1412974917 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn318878805
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BTCTA
-- YDXCP
-- C#P
-- MNW
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .A758 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 22
Item number ALT
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Altstiel, Tom.
9 (RLIN) 12688
245 10 - TITLE STATEMENT
Title Advertising Creative :
Remainder of title Strategy, Copy + Design /
Statement of responsibility, etc Tom Altstiel, Jean Grow.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Los Angeles :
Name of publisher, distributor, etc SAGE, 2010
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 347 p. :
Other physical details ill. (chiefly col.) ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Rev. ed. of: Advertising strategy. c2006.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Copy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 12689
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Grow, Jean.
9 (RLIN) 12690
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Altstiel, Tom.
Title of a work Advertising strategy.
9 (RLIN) 12691
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book - Borrowing
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type
    Dewey Decimal Classification     Alahram Central Library Central Library First floor 15/03/2010   324.00 302 6 19 659.1 ALT 000020212 15/07/2025 06/02/2017 Book - Borrowing

© BUE Library 2020