Promotional strategy : an integrated marketing communication approach / James F. Engel ... [et al.]

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TextPublication details: Cincinnati : Pinnaflex Educational Resources, c.2000.Edition: 9th edDescription: xiv, 690 p. : ill. (some col.) ; 24 cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book - Borrowing	Central Library First floor				658.8 PRO (Browse shelf(Opens below))					Available			000031523

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Index : p. 673-688.

Includes bibliographical references.

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