Promotional strategy : (Record no. 21127)

MARC details
000 -LEADER
fixed length control field 00899nam a22002775a 4500
001 - CONTROL NUMBER
control field AKG2517BB
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160207103833.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 980618t2000 ilua frb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1893673057
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781893673052
040 ## - CATALOGING SOURCE
Original cataloging agency EG-ScBUE
Language of cataloging eng
Transcribing agency EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number PRO
Edition number 22
245 00 - TITLE STATEMENT
Title Promotional strategy :
Remainder of title an integrated marketing communication approach /
Statement of responsibility, etc James F. Engel ... [et al.]
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Cincinnati :
Name of publisher, distributor, etc Pinnaflex Educational Resources,
Date of publication, distribution, etc c.2000.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 690 p. :
Other physical details ill. (some col.) ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Index : p. 673-688.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
Source of heading or term BUEsh
9 (RLIN) 4499
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
Source of heading or term BUEsh
9 (RLIN) 3309
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
Source of heading or term BUEsh
9 (RLIN) 5632
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Source of heading or term BUEsh
653 ## - INDEX TERM--UNCONTROLLED
Resource For college BAEPS, Business Administration
Arrived date list February2016
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Engel, James F.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Central Library Central Library First floor 07/02/2016 Purchase   658.8 PRO 000031523 15/07/2025 Book - Borrowing

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