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Developing the Public Relations Campaign : A Team-Based Approach / Randy Bobbitt, Ruth Sullivan.

By: Contributor(s): Material type: TextPublication details: Boston : Allyn & Bacon/Pearson, 2009 c2009.Edition: 2nd edDescription: 270 p. : ill.; 22 cmISBN:
  • 0205569900 (alk. paper)
  • 9780205569908 (alk. paper)
Subject(s): DDC classification:
  • 659.2 22 BOB
LOC classification:
  • HM1221 .B63 2009
Contents:
Public relations and persuasion -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- Implementation : interactive media channels -- Implementation : non-media channels events -- Implementation : logistics -- Evaluation -- Legal considerations -- Ethical considerations -- International, multicultural, and gender issues .
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor Baccah 659.2 BOB (Browse shelf(Opens below)) Available 000023356
Book - Borrowing Central Library First floor Baccah 659.2 BOB (Browse shelf(Opens below)) Available 000023357
Book - Borrowing Central Library First floor Baccah 659.2 BOB (Browse shelf(Opens below)) Available 000023358
Total holds: 0

new nonfiction2011

Includes bibliographical references and index.

Public relations and persuasion -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- Implementation : interactive media channels -- Implementation : non-media channels events -- Implementation : logistics -- Evaluation -- Legal considerations -- Ethical considerations -- International, multicultural, and gender issues .

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