Developing the Public Relations Campaign : (Record no. 15165)

MARC details
000 -LEADER
fixed length control field 01954cam a22003258a 4500
001 - CONTROL NUMBER
control field 15315239
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20101019143607.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080604s2009 mau 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008024615
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0205569900 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780205569908 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HM1221
Item number .B63 2009
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2
Edition number 22
Item number BOB
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bobbitt, William R.
Fuller form of name (William Randy)
9 (RLIN) 23268
245 10 - TITLE STATEMENT
Title Developing the Public Relations Campaign :
Remainder of title A Team-Based Approach /
Statement of responsibility, etc Randy Bobbitt, Ruth Sullivan.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc Allyn & Bacon/Pearson, 2009
Date of publication, distribution, etc c2009.
300 ## - PHYSICAL DESCRIPTION
Extent 270 p. :
Other physical details ill.;
Dimensions 22 cm.
500 ## - GENERAL NOTE
General note new nonfiction2011
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Public relations and persuasion -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- Implementation : interactive media channels -- Implementation : non-media channels events -- Implementation : logistics -- Evaluation -- Legal considerations -- Ethical considerations -- International, multicultural, and gender issues .
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public relations.
9 (RLIN) 23269
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Sullivan, Ruth,
Dates associated with a name 1955-
9 (RLIN) 23270
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book - Borrowing
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Koha item type Date last borrowed
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 21/04/2011   180.00   659.2 BOB 000023356 15/07/2025 Book - Borrowing  
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 21/04/2011   180.00   659.2 BOB 000023357 15/07/2025 Book - Borrowing  
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 21/04/2011   180.00 1 659.2 BOB 000023358 15/07/2025 Book - Borrowing 18/12/2011

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