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Brand media strategy : integrated communications planning in the digital era / Antony Young. by

Young, Antony, 1964-

Edition: 2nd. ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York : Brand Media Strategy / Palgrave Macmillan, c.2014

Availability: Items available for loan: Central Library (1)Call number: 658.827 YOU.

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A handbook of strategic planning. Edited by Bernard Taylor and Kevin Hawkins. by

Taylor, Bernard
Hawkins, Kevin H
University of Bradford. Management Centre

Series: Business strategy & planning

Material type:

Text

Publication details: [London] Longmanc.[1972] c.[1972]

Availability: Items available for loan: Central Library (1)Call number: 658.401 TAY.

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Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud. by

Hooley, Graham J
Piercy, Nigel
Nicoulaud, Brigitte

Edition: 5th ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York : Pearson Financial Times / Prentice Hall, 2012

Other title:

Marketing strategy and competitive positionin

Availability: Items available for loan: Central Library (6)Call number: 658.802 HOO, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.802 HOO.

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Cases in contemporary strategy analysis / Robert M. Grant, Kent E. Neupert. by

Grant, Robert M
Neupert, Kent E
Grant, Robert M, 1948-

Edition: 3rd ed.

Material type:

Text

Publication details: Malden, MA : Blackwell,2003 2003

Availability: Items available for loan: Central Library (1)Call number: 658.4012GRA.

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Advertising Creative : Strategy, Copy + Design / Tom Altstiel, Jean Grow. by

Altstiel, Tom
Grow, Jean
Altstiel, Tom. Advertising strategy

Edition: 2nd ed.

Material type:

Text; Literary form: Not fiction

Publication details: Los Angeles : SAGE, 2010 c2010

Availability: Items available for loan: Central Library (1)Call number: 659.1 ALT.

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Entrepreneurial marketing : sustaining growth in all organisations / Ian Chaston. by

Chaston, Ian

Edition: 2nd ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: London ; New York : Palgrave Macmillan, 2016

Availability: Items available for loan: Central Library (1)Call number: 658.802 CHA.

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Teaching and researching language learning strategies : self-regulation in context / Rebecca L. Oxford. by

Oxford, Rebecca L [author.]

Series: Applied linguistics in action

Edition: Seond edition.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: New York ; Abingdon, Oxon : Routledge / Taylor & Francis Group, 2017

Availability: Items available for loan: Central Library (1)Call number: 418.0071 OXF.

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How to launch a magazine in this digital age / Mary Hogarth ; edited by John Jenkins. by

Hogarth, Mary, 1968- [author.]
Jenkins, John, 1934- [editor.]

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: New York ; London : Bloomsbury Academic / Bloomsbury Publishing, 2014

Availability: Items available for loan: Central Library (1)Call number: 070.5797 HOG.

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Competitve advantage as a strategy to embrak internaltional construction prpjects : the contractor perspective / Mahmoud Shehata Mohamed Shehata. by

Shehata, Mahmoud Shehata Mohamed
Gouda, Mostafa [ths.]

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: 2011

Availability: Items available for reference: Central Library: Not for loan (1)Call number: 624 SHE.

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Zarqawi : the new face of al-Qaeda / Jean-Charles Brisard with Damien Martinez. by

Brisard, Jean-Charles [author.]
Martinez, Damien [author.]

Material type:

Text; Format: print ; Nature of contents: biography

; Literary form: Not fiction ; Audience: Specialized;

Language: English Original language: French Publisher: New York : Polity, [2005]Copyright date: c2005

Online resources:

Table of contents

Availability: Items available for loan: Central Library (1)Call number: 956.70443092 BRI.

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Cases in Marketing Management / edited by Kenneth E. Clow, Donald Baack. by

Clow, Kenneth E
Baack, Donald

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Thousand Oaks, Calif. : SAGE, c2012

Availability: Items available for loan: Central Library (3)Call number: 658.8 CAS, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 CAS.

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Accounting for derivatives : advanced hedging under IFRS 9 / Juan Ramirez. by

Ramirez, Juan, 1961-

Series: The wiley finance series

Edition: 2nd ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: West Sussex : John Wiley & Sons, Inc., 2015

Availability: Items available for loan: Central Library (2)Call number: 657.7 RAM, ...

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Communication design : insights from the creative industries / Derek Yates, Jessie Price. by

Yates, Derek‏ [author.]
Price, Jessie‏ (Graphic artist)‏ [author.]

Series: Required reading range

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: London ; New York, NY Fairchild Books / Bloomsbury Publishing Plc, 2015

Availability: Items available for loan: Central Library (1)Call number: 741.6 YAT.

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Making it in the art world : strategies for exhibitions and funding : a post-pandemic guide for artists / Brainard Carey. by

Carey, Brainard [author.]

Edition: Revised second edition.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Availability: Items available for loan: Central Library (1)Call number: 702.3 CAR.

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The Cambridge companion to video game music / edited by Melanie Fritsch, Heinrich Heine University Dusseldorf, Tim Summers, Royal Holloway, University of London. by

Fritsch, Melanie [editor.]
Summers, Tim, 1987- [editor.]

Series: Cambridge companions to music

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: Cambridge, United Kingdom : Cambridge University Press, 2021

Availability: Items available for loan: Central Library (1)Call number: 781.54 CAM.

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Harvard business essentials : marketer's toolkit : the 10 strategies you need to succeed. by

20080729
Harvard Business School

Series: Harvard business essentials series

Material type:

Text

Publication details: Boston, Mass. : Harvard Business School Press,2006 2006

Other title:

Marketer's toolkit

Online resources:

Table of contents

Availability: Not available: Central Library: Checked out (1).

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Issues in curating contemporary art and performance / edited by Judith Rugg and Michèle Sedgwick. by

Rugg, Judith [editor.]
Sedgwick, Michèle [editor.]

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: Bristol, UK : Intellect Books, 2007

Availability: Items available for loan: Central Library (1)Call number: 708.0075 ISS.

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Puzzles, paradoxes, controversies, and the global economy / Charles Wolf Jr. by

Wolf, Charles, 1924-

Series: Hoover Institution Press publication ; no. 659.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Stanford : Hoover Institution Press, Stanford University, c.2015

Availability: Items available for loan: Central Library (1)Call number: 330.9172 WOL.

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Decision making for business : a reader / edited by Graeme Salaman. by

Salaman, Graeme
Salaman, Graeme

Material type:

Text

Publication details: London : SAGE, 2002

Online resources:

Table of Contents only
Publisher description

Availability: Items available for loan: Central Library (1)Call number: 658.403 SAL.

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Strategy for business : a reader / edited by Mariana Mazzucato. by

Mazzucato, Mariana [ed
Mazzucato, Mariana, 1968-
Open University

Material type:

Text

Publication details: London ; Thousand Oaks, Calif. : Sage in association with the Open University, 2002

Online resources:

Table of contents only
Publisher description

Availability: Items available for loan: Central Library (1)Call number: 658.40122 MAZ.

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