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Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs ... / Evert Gummesson. by

Gummesson, Evert, 1936-

Edition: 3rd ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Oxford ; Burlington : Butterworth-Heinemann / Elsevier, 2008

Availability: Items available for loan: Central Library (7)Call number: 658.812 GUM, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.812 GUM.

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Strategic Marketing : An Introduction / Tony Proctor. by

Proctor, Tony

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; New York : Routledge, c2008

Availability: Items available for loan: Central Library (1)Call number: 658.802 PRO.

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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by

Lovelock, Christopher
Wirtz, Jochen

Edition: 7th ed., Global ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Harlow : Pearson Education Limited, c.2011

Availability: Items available for loan: Central Library (3)Call number: 658.8 LOV, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 LOV. Not available: Central Library: Checked out (1).

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Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud. by

Hooley, Graham J
Piercy, Nigel
Nicoulaud, Brigitte

Edition: 5th ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York : Pearson Financial Times / Prentice Hall, 2012

Other title:

Marketing strategy and competitive positionin

Availability: Items available for loan: Central Library (6)Call number: 658.802 HOO, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.802 HOO.

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Marketing management and information technology / Keith Fletcher. by

Fletcher, Keith, 1948-

Edition: 1st ed.

Material type:

Text; Literary form: Not fiction ; Audience: General;

Publication details: New York, United States : Prentice Hall International, 1990

Availability: Items available for loan: Central Library (1)Call number: 658.802 FLE.

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The Oxford handbook of strategic sales and sales management / edited by David W. Cravens, Kenneth Le Meunier-FitzHugh and Nigel F. Piercy. by

Cravens, David W [editor.]
Le Meunier-FitzHugh, Kenneth [editor.]
Piercy, Nigel [editor.]

Edition: 1st ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Oxford ; New York : Oxford University Press, 2012

Other title:

Strategic sales and sales management

Availability: Items available for loan: Central Library (1)Call number: 658.8 OXF.

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Winning in emerging markets : a road map for strategy and execution / Krishna G. Palepu, Tarun Khanna with Richard J. Bullock. by

Khanna, Tarun
Palepu, Krishna G, 1954-
Bullock, Richard J

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Boston : Harvard Business Press, c.2010

Availability: Items available for loan: Central Library (1)Call number: 658.4012091724 KHA.

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Small business marketing management / Ian Chaston. by

Chaston, Ian

Edition: 2nd ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Basingstoke : Palgrave Macmillan, 2014

Availability: Items available for loan: Central Library (1)Call number: 658.8 CHA.

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Strategic marketing : creating competitive advantage / Douglas West, John Ford, Essam Ibrahim. by

West, Douglas C
Ford, John B. (John Battice), 1949-
Ibrahim, Essam

Edition: 3rd ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Oxford : Oxford University Press, c.2015

Availability: Items available for loan: Central Library (2)Call number: 658.8101 WES, ...

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Retail marketing management : principles and practice / Helen Goworek & Peter McGoldrick. by

Goworek, Helen
McGoldrick, Peter J

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Harlow : Pearson Education Limited, 2015

Availability: Items available for loan: Central Library (1)Call number: 658.87 GOW.

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Entrepreneurial marketing : sustaining growth in all organisations / Ian Chaston. by

Chaston, Ian

Edition: 2nd ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: London ; New York : Palgrave Macmillan, 2016

Availability: Items available for loan: Central Library (1)Call number: 658.802 CHA.

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