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The Best Digital Marketing Campaigns in the World : Mastering the Art of Customer Engagement / Damian Ryan and Calvin Jones. by

Ryan, Damian
Jones, Calvin

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Kogan Page, 2011

Availability: Items available for loan: Central Library (3)Call number: 658.872 RYA, ...

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The new community rules : marketing on the social web / Tamar Weinberg. by

Weinberg, Tamar

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Beijing : O'Reilly, c.2009

Availability: Items available for loan: Central Library (1)Call number: 658.872 WEI.

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The social trade show : leveraging social media and virtual events to connect with your customers / Traci Browne. by

Browne, Traci

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publication details: Indianapolis : Que publishing, c.2012

Availability: Items available for loan: Central Library (2)Call number: 658.8 BRO, ...

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Brand media strategy : integrated communications planning in the digital era / Antony Young. by

Young, Antony, 1964-

Edition: 2nd. ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York : Brand Media Strategy / Palgrave Macmillan, c.2014

Availability: Items available for loan: Central Library (1)Call number: 658.827 YOU.

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Social media analytics : effective tools for building, interpreting, and using metrics / Marshall Sponder ; foreword by Avinash Kaushik. by

Sponder, Marshall
Kaushik, Avinash [author of introduction, etc.]

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York : Mcgraw-Hill, c.2012

Availability: Items available for loan: Central Library (1)Call number: 658.872 SPO.

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Socialnomics : how social media transforms the way we live and do business / Erik Qualman. by

Qualman, Erik, 1972-

Edition: 2nd ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Hoboken : John Wiley & Sons, c.2013

Availability: Items available for loan: Central Library (1)Call number: 658.872 QUA.

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Social marketology : improve your social media processes and get customers to stay forever / Ric Dragon. by

Dragon, Ric

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York : McGraw-Hill, c.2012

Availability: Items available for loan: Central Library (1)Call number: 658.872 DRA.

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Social media management : technologies and strategies for creating business value / Amy Van Looy. by

Van Looy, Amy [author.]

Series: Springer texts in business and economics

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Cham : Springer ; 2016

Availability: Items available for loan: Central Library (1)Call number: 658.144 VAN.

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Social media analytics : effective tools for building, interpreting, and using metrics / Marshall Sponder ; foreword by Avinash Kaushik. by

Sponder, Marshall

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York : The Mcgraw-Hill Companies, c.2012

Availability: Items available for loan: Central Library (1)Call number: 658.872 SPO.

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Perspectives on social media marketing / Stephanie Agresta, B. Bonin Bough. by

Agresta, Stephanie [author.]
Bough, B. Bonin [author.]

Series: Get both sides of the story

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: Boston. MA. : Course Technology / Cengage Learning, [2011]Copyright date: c2011

Availability: Items available for loan: Central Library (1)Call number: 658.872 AGR.

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The social media management handbook : everything you need to know to get social media working in your business / Nick Smith and Robert Wollan, with Catherine Zhou. by

Smith, Nick, 1962- [author.]
Wollan, Robert, 1957- [author.]
Zhou, Catherine [author.]

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: Hoboken, New Jersey : John Wiley & Sons, [2011]Copyright date: c2011

Availability: Items available for loan: Central Library (1)Call number: 658.872 SMI.

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Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann, Ken Burbary ; foreword by Jeremiah Owyang. by

Hemann, Chuck [author.]
Burbary, Ken [author.]
Owyang, Jeremiah [author of introduction, etc.]

Edition: Second edition.First impression.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: Uttar Pradesh, India : Pearson India Education Services, 2019

Availability: Items available for loan: Central Library (1)Call number: 658.87 HEM.

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Social media strategy : marketing and advertising in the consumer revolution / Keith A. Quesenberry. by

Quesenberry, Keith A, 1971- [author.]

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Availability: Items available for loan: Central Library (1)Call number: 658.872 QUE.

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The effect of social media influencers' communications on generation-Z towards e-banking / Germien Amer. by

Amer, Germien [author.]

Edition: First edition.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: [Cairo] Germien Amer, 2022

Availability: Items available for loan: Central Library (1)Call number: 302.231 AME.

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Social media intelligence / Wendy W. Moe, University of Maryland, College Park, David A. Schweidel, Emory University, Atlanta, Georgia. by

Moe, Wendy [author.]
Schweidel, David A, 1981- [author.]

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: Cambridge : Cambridge University Press, 2014

Availability: Items available for loan: Central Library (1)Call number: 302.231 MOE.

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The handbook of online and social media research : tools and techniques for market researchers / Ray Poynter. by

Poynter, Ray [author.]

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: West Sussex, United Kingdom : Jphn Wiley & Sons Ltd, 2010

Online resources:

Cover image

Availability: Items available for loan: Central Library (1)Call number: 658.83 POY.

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Social media campaigns : strategies for public relations and marketing / Carolyn Mae Kim, Matthew Prince. by

Kim, Carolyn Mae [author.]

Edition: Third edition

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: London : Routledge, 2026

Availability: Items available for loan: Central Library (1)Call number: 658.872 KIM.

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