Image from Google Jackets

Social media analytics : effective tools for building, interpreting, and using metrics / Marshall Sponder ; foreword by Avinash Kaushik.

By: Contributor(s): Material type: TextPublication details: New York : Mcgraw-Hill, c.2012.Description: xiv, 316 p. : ill. ; 23 cmISBN:
  • 9780071824491 (pbk.)
  • 0071824499
Subject(s): DDC classification:
  • 22 658.872 SPO
Summary: Filled with case studies from a range of industries, along with reviews of several social-monitoring platforms, this book helps you learn how to use the sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and more.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor Baccah 658.872 SPO (Browse shelf(Opens below)) 21758 Available 000039608
Total holds: 0

Index : p. 307-316.

"Also available as an E-Book on BusinessBlog on facebook or on Mhprofessional.com"

Includes bibliographical references.

Filled with case studies from a range of industries, along with reviews of several social-monitoring platforms, this book helps you learn how to use the sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and more.

There are no comments on this title.

to post a comment.
Previous
Back to results
Next
Close

Novelist Select

© BUE Library 2020