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The marketing game! : with student CD-Rom / Charlotte H. Mason, William D. Perreault, Jr. by

Mason, Charlotte H
Perreault, William D

Edition: 3rd ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Boston : McGraw-Hill/Irwin, c.2002

Availability: Items available for loan: Central Library (16)Call number: 658.802 MAS, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.802 MAS.

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Instructor's Manual to accompany The Marketing Game/ Charlotte H. Mason, William D. Perreault, Jr. by

Mason, Charlotte H
[Perreault, William D.]

Edition: 3rd ed.

Material type:

Text; Literary form: Not fiction

Publication details: Boston McGraw-Hill 2002

Availability: Items available for loan: Central Library (2)Call number: 658.802 MAS, ...

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Strategic Marketing / David W. Cravens, Nigel F. Piercy. by

Cravens, David W
Piercy, Nigel

Series: McGraw-Hill/Irwin series in marketing

Edition: 8th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin,2003 2003

Online resources:

Publisher description
Table of contents

Availability: Items available for loan: Central Library (1)Call number: 658.802 CRA.

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The marketing game! : CD / Student Software and Multimedia Tutorials/ Charlotte H. Mason, William D. Perreault, Jr. by

Mason, Charlotte H
Perreault, William D

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill/Irwin,2002 c2002

Availability: Items available for loan: Central Library (13)Call number: 658.802MAS, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.802MAS.

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Cases in strategic marketing / [edited by] Linda E. Swayne, Peter M. Ginter. by

Swayne, Linda
Ginter, Peter M

Edition: 2nd ed.

Material type:

Text

Publication details: Englewood Cliffs, N.J. : Prentice Hall,c1993. c1993

Availability: Items available for loan: Central Library (1)Call number: 658.802SWA.

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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by

Kerin, Roger A
Peterson, Robert A. (Robert Allen), 1944-

Edition: 11th ed.

Material type:

Text

Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall,c2007. c2007

Availability: Items available for loan: Central Library (1)Call number: 658.802KER.

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Strategic Marketing : An Introduction / Tony Proctor. by

Proctor, Tony

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; New York : Routledge, c2008

Availability: Items available for loan: Central Library (1)Call number: 658.802 PRO.

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The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale. by

Nagle, Thomas T
Hogan, John E
Zale, Joseph

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : Prentice Hall, c2011

Availability: Items available for loan: Central Library (3)Call number: 658.816 NAG, ...

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Strategic marketing : creating competitive advantage / Douglas West, John Ford, Essam Ibrahim. by

West, Douglas C
Ford, John B. (John Battice), 1949-
Ibrahim, Essam

Edition: 3rd ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Oxford : Oxford University Press, c.2015

Availability: Items available for loan: Central Library (2)Call number: 658.8101 WES, ...

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Developing new products and services : learning, differentiation and innovation / G. Lawrence Sanders ; with contributions by ron Huefner ... [et al.] by

Sanders, G. Lawrence
Huefner, Ronald J [editor.]

Series: The marketing research collection

Material type:

Text; Format: electronic ; Literary form: Not fiction

Publication details: New York : Business Expert Press, 2011

Online resources:

Click here to access online
Click here to access online

Availability: Items available for loan: Central Library (1)Call number: 658.575 SAN.

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Cases in strategic marketing / [edited by] Linda E. Swayne, Peter M. Ginter. by

Swayne, Linda E [editor.]
Ginter, Peter M [editor.]

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: Englewood Cliffs, New Jersey : Prentice Hall, [1989]Copyright date: c1989

Availability: Items available for loan: Central Library (1)Call number: 658.802 CAS.

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