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International marketing strategy : analysis, development, and implementation / Isobel Doole, and Robin Lowe. by

Doole, Isobel
Lowe, Robin, 1945-

Material type:

Text

Publication details: Australia : Thomson ,2004 2004

Availability: Items available for loan: Central Library (1)Call number: 658.848 DOO.

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Strategic Marketing / David W. Cravens, Nigel F. Piercy. by

Cravens, David W
Piercy, Nigel

Series: McGraw-Hill/Irwin series in marketing

Edition: 8th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin,2003 2003

Online resources:

Publisher description
Table of contents

Availability: Items available for loan: Central Library (1)Call number: 658.802 CRA.

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Relationship Marketing : Text and Cases / S. Shajahan by

Shajahan, S

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi : Tata McGraw-Hill, 2004 2004

Availability: Items available for loan: Central Library (1)Call number: 658.812 SHA.

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Best practice cases in branding : lessons from the world's strongest brands/ Kevin Lane Keller by

Keller, Kevin lane

Material type:

Text

Publication details: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, 2008 2008

Availability: No items available.

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Cases in strategic marketing / [edited by] Linda E. Swayne, Peter M. Ginter. by

Swayne, Linda
Ginter, Peter M

Edition: 2nd ed.

Material type:

Text

Publication details: Englewood Cliffs, N.J. : Prentice Hall,c1993. c1993

Availability: Items available for loan: Central Library (1)Call number: 658.802SWA.

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European marketing : readings and cases / [edited] by Chris Halliburton, Reinhard HuÌ(nerberg. by

Halliburton, Chris
Halliburton, Chris
HuÌ(nerberg, Reinhard

Material type:

Text

Publication details: Wokingham, England ; Reading, Mass. : Addison-Wesley,c.1993. c.1993

Availability: Items available for loan: Central Library (1)Call number: 658.80094HAL.

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The Marketing strategy : A handbook/ Norton Paley by

Paley, Norton

Material type:

Text

Publication details: New Delhi: Crest pulishing house,2004 2004

Availability: Items available for loan: Central Library (1)Call number: 658.8PAL.

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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by

Kerin, Roger A
Peterson, Robert A. (Robert Allen), 1944-

Edition: 11th ed.

Material type:

Text

Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall,c2007. c2007

Availability: Items available for loan: Central Library (1)Call number: 658.802KER.

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Marketing strategy / O.C. Ferrell, Michael D. Hartline. by

Ferrell, O. C
Hartline, Michael D

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Mason, OH : Thomson South-Western,2008 c2008

Online resources:

Table of contents only

Availability: Items available for loan: Central Library (6)Call number: 658.802 FER, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.802 FER.

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Marketing Research : Concepts, Practices, and Cases / Sunanda Easwaran, Sharmila J. Singh. by

Easwaran, Sunanda
Singh, Sharmila J

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford ; New York : Oxford University Press, c2006

Availability: Items available for loan: Central Library (1)Call number: 658.83 EAS.

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International Marketing / Philip R. Cateora, Mary C. Gilly & John L. Graham by

Cateora, Philip R
Gilly, Mary C
Graham, John L

Edition: 14th ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: New York : McGraw- Hill, c.2009

Availability: Items available for loan: Central Library (7)Call number: 658.848 CAT, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.848 CAT.

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Global Marketing : A Decision-oriented Approach / Svend Hollensen. by

Hollensen, Svend

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Harlow, England : Financial Times Prentice Hall, c2007

Availability: Items available for loan: Central Library (1)Call number: 658.84 HOL.

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Business Marketing Management : B2B / Michael D. Hutt, Thomas W. Speh. by

Hutt, Michael D
Speh, Thomas W

Edition: 9e [ed.].

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Australia : Thomson South-Western, c2007

Online resources:

Table of contents only

Availability: Items available for loan: Central Library (1)Call number: 658.804 HUT. Items available for reference: Central Library: Not for loan (1)Call number: 658.804 HUT.

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Cases in Marketing Management / edited by Kenneth E. Clow, Donald Baack. by

Clow, Kenneth E
Baack, Donald

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Thousand Oaks, Calif. : SAGE, c2012

Availability: Items available for loan: Central Library (3)Call number: 658.8 CAS, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 CAS.

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The Best Digital Marketing Campaigns in the World : Mastering the Art of Customer Engagement / Damian Ryan and Calvin Jones. by

Ryan, Damian
Jones, Calvin

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Kogan Page, 2011

Availability: Items available for loan: Central Library (3)Call number: 658.872 RYA, ...

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European casebook on principles of marketing / edited by Jim Saker and Gareth Smith. by

Saker, Jim [editor.]
Smith, Gareth [editor.]

Series: European casebook series on management

Edition: 1st ed.

Material type:

Text; Literary form: Not fiction ; Audience: General;

Publication details: London : Prentice Hall, 1997

Availability: Items available for loan: Central Library (1)Call number: 658.80094 EUR.

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Data-driven marketing : the 15 metrics everyone in marketing should know / Mark Jeffery. by

Jeffery, Mark, 1965-

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Hoboken : John Wiley & Sons, c.2010

Availability: Items available for loan: Central Library (1)Call number: 658.83 JEF.

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Global marketing / Svend Hollensen. by

Hollensen, Svend

Edition: 7th ed.

Material type:

Text; Literary form: Not fiction ; Audience: Specialized;

Publication details: Harlow : Pearson Education, 2017

Availability: Items available for loan: Central Library (3)Call number: 658.84 HOL, ...

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International marketing strategy : analysis, development and implementation / Isobel Doole, Robin Lowe, Alexandra Kenyon. by

Doole, Isobel, 1954- [author.]
Lowe, Robin, 1945- [author.]
Kenyon, Alexandra J, 1966- [author.]

Edition: Eighth edition.

Material type:

Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;

Publisher: Hampshire, United Kingdom : Cengage Learning, EMEA, [2019]Copyright date: c2019

Availability: Items available for loan: Central Library (2)Call number: 658.848 DOO, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.848 DOO.

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