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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

By: Contributor(s): Material type: TextSeries: The Irwin/McGraw-Hill series in marketing | The Irwin/McGraw-Hill series in marketing ; Publication details: Boston, Massachusetts : The McGraw-Hill Companies, Inc., c.1998.Edition: 7th edDescription: xxv, 760 p. : ill. (some col.) ; 26 cmISBN:
  • 0071153241
  • 9780071153249
Subject(s): DDC classification:
  • 658.83420973 HAW 22
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor 658.83420973 HAW (Browse shelf(Opens below)) Available 000008744
Total holds: 0

Indexes: p. 737-760.

Includes bibliographical references.

System requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0.

Mohamed Hussein
reviewed by: Wessam

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