Consumer behavior : (Record no. 7091)

MARC details
000 -LEADER
fixed length control field 01420nam a22003375a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150817t1998 m ao frb 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 97001290
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071153241
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071153249
040 ## - CATALOGING SOURCE
Original cataloging agency EG-ScBUE
Language of cataloging eng
Transcribing agency EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83420973
Item number HAW
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hawkins, Del I.
245 10 - TITLE STATEMENT
Title Consumer behavior :
Remainder of title building marketing strategy /
Statement of responsibility, etc Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston, Massachusetts :
Name of publisher, distributor, etc The McGraw-Hill Companies, Inc.,
Date of publication, distribution, etc c.1998.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 760 p. :
Other physical details ill. (some col.) ;
Dimensions 26 cm.
490 0# - Series Statement
Series statement The Irwin/McGraw-Hill series in marketing
500 ## - GENERAL NOTE
General note Indexes: p. 737-760.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
538 ## - SYSTEM DETAILS NOTE
System details note System requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0.
590 ## - LOCAL NOTE (RLIN)
Local note Mohamed Hussein<br/>reviewed by: Wessam
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
Geographic subdivision United States.
Source of heading or term BUEsh
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market surveys
Geographic subdivision United States.
Source of heading or term BUEsh
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
Geographic subdivision United States
General subdivision Case studies.
Source of heading or term BUEsh
9 (RLIN) 20895
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Source of heading or term BUEsh
653 ## - INDEX TERM--UNCONTROLLED
Resource For college BAEPS, Business Administration
Arrived date list August2015
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Best, Roger J.
9 (RLIN) 20896
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Coney, Kenneth A.
9 (RLIN) 20897
800 ## - SERIES ADDED ENTRY--PERSONAL NAME
Personal name The Irwin/McGraw-Hill series in marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book - Borrowing
Call number prefix 658.83420973 HAW
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type
    Dewey Decimal Classification     Central Library Central Library First floor 17/12/2007 Purchase 7 34 658.83420973 HAW 000008744 15/07/2025 03/05/2023 Book - Borrowing

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