Promotional strategy : (Record no. 5990)

MARC details
000 -LEADER
fixed length control field 01147nac a22002891u 4500
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 93048793
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256122407
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number ENG
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
-- 5990
-- 5990
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Engel, James F.
245 10 - TITLE STATEMENT
Title Promotional strategy :
Remainder of title managing the marketing communications process /
Statement of responsibility, etc James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Burr Ridge, Ill. :
Name of publisher, distributor, etc Irwin, c1994.
Date of publication, distribution, etc c1994.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 624 p. :
Other physical details ill. (some col.) ;
Dimensions 24 cm.
440 #4 -
-- The Irwin series in marketing
500 ## - GENERAL NOTE
General note Distributer: Al-Ahram.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
511 ## - PARTICIPANT OR PERFORMER NOTE
Participant or performer note Catalogued By: Mahitab.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Warshaw, Martin R.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kinnear, Thomas C.,
Dates associated with a name 1943-
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book - Borrowing
Call number prefix 658.8ENG
Holdings
Withdrawn status Item status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date last borrowed Koha item type Total Renewals
        Central Library Central Library First floor 07/11/2011 Purchase 3 658.8ENG 000006953 15/07/2025 26/09/2011 Book - Borrowing  
        Central Library Central Library First floor 08/05/2015 Purchase 1 658.8ENG 000011569 15/07/2025 05/03/2009 Book - Borrowing 2

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