Marketing decisions for new and mature products / (Record no. 4546)

MARC details
000 -LEADER
fixed length control field 00991nac a22002411u 4500
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 90049108
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0675206472
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
International Standard Serial Number 0029465516
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number H67315
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
-- 4546
-- 4546
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hisrich, Robert D.
245 10 - TITLE STATEMENT
Title Marketing decisions for new and mature products /
Statement of responsibility, etc Robert D. Hisrich, Michael P. Peters.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Macmillan ;c1991
Place of publication, distribution, etc Toronto :
Name of publisher, distributor, etc Collier Macmmillan Canada ;c1991
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Maxwell Macmillan International Pub. Group,c1991
Date of publication, distribution, etc c1991.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 516 p. :
Other physical details ill. ;
Dimensions 25 cm.
440 #0 -
-- Macmillan series in college marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New products.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Peters, Michael P.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book - Borrowing
Call number prefix 658.802H67315
Holdings
Withdrawn status Item status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type
        Central Library Central Library First floor 07/09/2009 Purchase 3 4 658.802 HIS 000005682 15/07/2025 25/11/2015 Book - Borrowing

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