The brand management checklist : proven tools and techniques for creating winning brands / Brad VanAuken
Material type:
TextPublication details: London : Kogan Page, 2002. c2002Description: xv,316 p. ill; 25 cm.+ 1 CD-Rom(4 3/4 in.)Subject(s): DDC classification: - 658.82721 V269
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Central Library First floor | 658.82721 VAN (Browse shelf(Opens below)) | Not for loan | 000000245 |
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| 658.827 YOU Brand media strategy : | 658.82701 BRA The philosophy of branding : | 658.82721 VAN The brand management checklist : | 658.82721 VAN The brand management checklist : | 658.83 AAK Marketing research / | 658.83 CAL Market intelligence : | 658.83 CAN Distribution research / |
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