The brand management checklist : (Record no. 3910)

MARC details
000 -LEADER
fixed length control field 00563nac a22001451u 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150901b xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82721
Item number V269
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name VanAuken, Brad
245 ## - TITLE STATEMENT
Title The brand management checklist :
Remainder of title proven tools and techniques for creating winning brands /
Statement of responsibility, etc Brad VanAuken
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Kogan Page, 2002.
Date of publication, distribution, etc c2002
300 ## - PHYSICAL DESCRIPTION
Extent xv,316 p.
Other physical details ill;
Dimensions 25 cm.+
Accompanying material 1 CD-Rom(4 3/4 in.)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products -- Marketing--Management.
General subdivision Management.
Source of heading or term BUEsh
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Source of heading or term BUEsh
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type NB - Book (Non borrowing)
Call number prefix 658.82721V269
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
    Dewey Decimal Classification       Central Library Central Library First floor 05/08/2007   153.00 5 658.82721 VAN 000000245 04/03/2026 12/11/2013 191.25 NB - Book (Non borrowing)

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