Scoring points : how Tesco is winning customer loyalty / Clive Humby and Terry Hunt, with Tim Phillips.
Material type:
TextPublication details: Sterling, VA : Kogan Page,2004 c2004.Description: x, 276 p. ; 24 cmISBN: - 074943578X
- 658.812 H9199
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Central Library First floor | 658.812 HUM (Browse shelf(Opens below)) | Available | 000000177 |
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| 658.812 GUM Total relationship marketing : | 658.812 HAR Customer Service : | 658.812 HAR Relationship Marketing : | 658.812 HUM Scoring points : | 658.812 KUM Managing customers for profit : | 658.812 LAK The customer service workbook / | 658.812 LUC Customer Service : |
Includes bibliographical references and index.
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