Principles of advertising & IMC / (Record no. 2922)

MARC details
000 -LEADER
fixed length control field 00974nam a22003015a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170906135610.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160207t2005 nyua frb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071111182
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072537744
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072956151
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780072956153
040 ## - CATALOGING SOURCE
Original cataloging agency EG-ScBUE
Language of cataloging eng
Transcribing agency EG-ScBUE
Modifying agency EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number DUN
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Duncan, Tom
Fuller form of name (Thomas R.)
9 (RLIN) 3964
245 10 - TITLE STATEMENT
Title Principles of advertising & IMC /
Remainder of title Tom Duncan.
246 3# - VARYING FORM OF TITLE
Title proper/short title Principles of advertising and IMC
250 ## - EDITION STATEMENT
Edition statement 2nd ed., International ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill / Irwin,
Date of publication, distribution, etc c.2005.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 774 p. :
Other physical details ill. (col) ;
Dimensions 28 cm.
490 0# - Series Statement
Series statement McGraw-Hill/Irwin series in marketing.
500 ## - GENERAL NOTE
General note Includes glossary.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing).
Source of heading or term BUEsh
9 (RLIN) 10059
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
Source of heading or term BUEsh
9 (RLIN) 5632
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Source of heading or term BUEsh
653 ## - INDEX TERM--UNCONTROLLED
Resource For college BAEPS, Business Administration
Arrived date list February2016
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type
  Lost & Replaced Dewey Decimal Classification     Central Library Central Library First floor 07/03/2012 Purchase 6 11 658.82 DUN 000001167 06/02/2016 14/11/2013 Book - Borrowing
    Dewey Decimal Classification     Central Library Central Library First floor 07/02/2016 Purchase 1   658.827 DUN 000031524 15/07/2025 24/10/2017 Book - Borrowing

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