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Consumer behavior and the practice of marketing / Kenneth E. Runyon, Northern Arizona University.

By: Material type: TextLanguage: English Summary language: English Publisher: Columbus, Ohio : Charles E. Merrill Publishing Co., [1980]Copyright date: c1980Edition: Second editionDescription: xv, 486 pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0675081599
Subject(s): Genre/Form: DDC classification:
  • 658.8342 RUN 22
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor Baccah 658.8342 RUN (Browse shelf(Opens below)) Available 000049862
Total holds: 0

Includes bibliographical references and index.

In English; summary in English.

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