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Consumer behavior and the practice of marketing /

Runyon, Kenneth E.,

Consumer behavior and the practice of marketing / Kenneth E. Runyon, Northern Arizona University. - Second edition. - xv, 486 pages : illustrations ; 26 cm

Includes bibliographical references and index.

In English; summary in English.

ISBN: 0675081599

Subjects--Topical Terms:
Consumer behavior.
Motivation research (Marketing)
Marketing research.

Subjects--Index Terms:

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 658.8342 / RUN

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