Elements of marketing / Anthony R. Mprden, MBA, Dip. Inst. Marketing, M. Chartered Inst. Marketing, Member of the Marketing Society, principal lecturer, University of Teesside Business School, Middlesbrough, UK.
Material type:
TextPublisher: London : DP Publications Ltd, 1994Edition: Third edition; Reprinted editionDescription: vii,435 pages ; 24 cmContent type: - text
- unmediated
- volume
- 1858050219 (pbk) :
- 658.8 MOR 22
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Book - Borrowing
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Central Library First floor | Baccah | 658.8 MOR (Browse shelf(Opens below)) | Available | 000049701 |
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| 658.8 MAX Marketing : | 658.8 MCD Marketing Plans : | 658.8 MOH Marketing of high-technology products and innovations / | 658.8 MOR Elements of marketing / | 658.8 OLD Management : | 658.8 OXF The Oxford handbook of strategic sales and sales management / | 658.8 PAL Principles of Services Marketing / |
Includes appendices.
Includes index.
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