Elements of marketing / Anthony R. Mprden, MBA, Dip. Inst. Marketing, M. Chartered Inst. Marketing, Member of the Marketing Society, principal lecturer, University of Teesside Business School, Middlesbrough, UK.

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TextPublisher: London : DP Publications Ltd, 1994Edition: Third edition; Reprinted editionDescription: vii,435 pages ; 24 cmContent type:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book - Borrowing	Central Library First floor		Baccah		658.8 MOR (Browse shelf(Opens below))					Available			000049701

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Includes appendices.

Includes index.

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