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Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina.

By: Contributor(s): Material type: TextPublisher: Upper Saddle River, New York : Prentice Hall / Pearson Education, [2008]Copyright date: c2008Edition: Twelfth editionDescription: 1 volume (various pagings) : illustrations (chiefly color) ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780137128273 (pbk.)
  • 0137128274 (pbk.)
Subject(s): DDC classification:
  • 658.8 KOT 22
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor unknown 658.8 KOT (Browse shelf(Opens below)) Available 000049506
Total holds: 0

Includes bibliographical references and indexes.

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