Principles of marketing /
Kotler, Philip,
Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina. - Twelfth edition. - 1 volume (various pagings) : illustrations (chiefly color) ; 29 cm
Includes bibliographical references and indexes.
9780137128273 (pbk.) 0137128274 (pbk.)
Marketing.
658.8 / KOT
Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina. - Twelfth edition. - 1 volume (various pagings) : illustrations (chiefly color) ; 29 cm
Includes bibliographical references and indexes.
9780137128273 (pbk.) 0137128274 (pbk.)
Marketing.
658.8 / KOT