Strategic brand management / (Record no. 28435)

MARC details
000 -LEADER
fixed length control field 01362cam a2200373 i 4500
001 - CONTROL NUMBER
control field 20297958
003 - CONTROL NUMBER IDENTIFIER
control field EG-ScBUE
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200805094324.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180123t2018 enk f b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780198797807 (paperback)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)on1048892201
040 ## - CATALOGING SOURCE
Original cataloging agency SITPL
Language of cataloging eng
Description conventions rda
Transcribing agency SITPL
Modifying agency SITPL
-- OCLCF
-- NMH
-- DLC
-- EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number ELL
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Elliott, Richard H.,
Relator term author.
245 10 - TITLE STATEMENT
Title Strategic brand management /
Statement of responsibility, etc Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan.
250 ## - EDITION STATEMENT
Edition statement Fourth edition.
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford, United Kingdom ;
-- New York, NY :
Name of publisher, distributor, etc Oxford University Press,
Date of publication, distribution, etc [2018]
264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc c2018
300 ## - PHYSICAL DESCRIPTION
Extent xi, 354 pages ;
Dimensions 25 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management.
Source of heading or term BUEsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
Source of heading or term BUEsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning.
Source of heading or term BUEsh
653 ## - INDEX TERM--UNCONTROLLED
Resource For college Communication and mass media
Arrived date list July2020
655 ## - INDEX TERM--GENRE/FORM
Form subdivision Reading book
9 (RLIN) 34232
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Percy, Larry,
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Pervan, Simon,
Relator term author.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book - Borrowing
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 05/07/2020 Purchase   658.827 ELL 000049302 15/07/2025 05/07/2020 Book - Borrowing

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