Promotional marketing / Roddy Mullin.
Material type:
TextPublisher: Abingdon, Oxon ; New York, NY : Routledge / Taylor & Francis Group, 2018Edition: Second editionDescription: xxiv, 311 pages ; 24 cmContent type: - text
- unmediated
- volume
- 9781138567481 (hardback)
- Sales promotion
- 658.82 MUL 22
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Book - Borrowing
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Central Library First floor | Baccah | 658.82 MUL (Browse shelf(Opens below)) | Available | 000049508 | |||||||||||||
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Book - Borrowing
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Central Library First floor | Baccah | 658.82 MUL (Browse shelf(Opens below)) | Available | 000049509 | |||||||||||||
NB - Book (Non borrowing)
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Central Library First floor | Baccah | 658.82 MUL (Browse shelf(Opens below)) | Not for loan | 000048771 |
Total holds: 0
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| 658.82 MUL Sales Promotion : | 658.82 MUL Promotional marketing / | 658.82 MUL Promotional marketing / | 658.82 MUL Promotional marketing / | 658.82 SHI Advertising, promotion, and other aspects of integrated marketing communications / | 658.827 AAK Brand Portfolio Strategy : | 658.827 AAK Brand Portfolio Strategy : |
Edition numbering starts over again with the title change; the earlier edition is called sixth edition but is the first under the new title.
Includes bibliographical references and index.
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