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Promotional marketing / Roddy Mullin.

By: Material type: TextPublisher: Abingdon, Oxon ; New York, NY : Routledge / Taylor & Francis Group, 2018Edition: Second editionDescription: xxiv, 311 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781138567481 (hardback)
Other title:
  • Sales promotion
Subject(s): Genre/Form: DDC classification:
  • 658.82 MUL 22
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book - Borrowing Central Library First floor Baccah 658.82 MUL (Browse shelf(Opens below)) Available 000049508
Book - Borrowing Central Library First floor Baccah 658.82 MUL (Browse shelf(Opens below)) Available 000049509
NB - Book (Non borrowing) Central Library First floor Baccah 658.82 MUL (Browse shelf(Opens below)) Not for loan 000048771
Total holds: 0

Edition numbering starts over again with the title change; the earlier edition is called sixth edition but is the first under the new title.

Includes bibliographical references and index.

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