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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona State University, Dwayne D. Gremler, Bowling Green State University.

By: Contributor(s): Material type: TextPublisher: New York : McGraw-Hill Education, [2018]Copyright date: c2018Edition: Seventh edition; International student editionDescription: xxviii, 514 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781260083521
  • 1260083527
Subject(s): Genre/Form: DDC classification:
  • 658.8 ZEI 22
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
NB - Book (Non borrowing) Central Library First floor Baccah 658.8 ZEI (Browse shelf(Opens below)) Not for loan 000049065
Book - Borrowing Central Library First floor Baccah 658.8 ZEI (Browse shelf(Opens below)) Available 000049066
NB - Book (Non borrowing) Central Library First floor Baccah 658.8 ZEI (Browse shelf(Opens below)) Not for loan 000048723
Book - Borrowing Central Library First floor Baccah 658.8 ZEI (Browse shelf(Opens below)) Available 000048724
Book - Borrowing Central Library First floor Baccah 658.8 ZEI (Browse shelf(Opens below)) Available 000048725
Total holds: 0

Includes bibliographical references and index.

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