Marketing research : an applied approach / Naresh Malhotra, David Birks.

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TextSeries: Prentice Hall international editionsPublication details: Harlow : Pearson Education / Prentice Hall, 2000.Edition: European edDescription: xvi, 736 p. : ill. ; 27 cm. + CD-ROM (4 3/4 in.)ISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book - Borrowing	Central Library First floor				658.83 MAL (Browse shelf(Opens below))					Available			000047353
	CD \| DVD - With book	Central Library First floor				658.83 MAL (Browse shelf(Opens below))					Available			000047356

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Original 3rd ed. entitled: Marketing research : an applied orientation.

Includes bibliographical references and index.

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