Marketing research : (Record no. 26250)

MARC details
000 -LEADER
fixed length control field 00990cam a22002775a 4500
001 - CONTROL NUMBER
control field 011303812
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201128024249.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010514s2000 enka frb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0139229647
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780139229640
040 ## - CATALOGING SOURCE
Original cataloging agency UkOxU
Modifying agency Uk
-- EG-ScBUE
Language of cataloging eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.83
Item number MAL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
9 (RLIN) 20889
245 10 - TITLE STATEMENT
Title Marketing research :
Remainder of title an applied approach /
Statement of responsibility, etc Naresh Malhotra, David Birks.
250 ## - EDITION STATEMENT
Edition statement European ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow :
Name of publisher, distributor, etc Pearson Education / Prentice Hall,
Date of publication, distribution, etc 2000.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 736 p. :
Other physical details ill. ;
Dimensions 27 cm. +
Accompanying material CD-ROM (4 3/4 in.)
490 0# - Series Statement
Series statement Prentice Hall international editions
500 ## - GENERAL NOTE
General note Original 3rd ed. entitled: Marketing research : an applied orientation.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
Source of heading or term BUEsh
9 (RLIN) 20890
653 ## - INDEX TERM--UNCONTROLLED
Resource For college BAEPS, Business Administration
Arrived date list March2018
690 7# - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Management and Business Studies
Source of heading or term blcoll
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Birks, David F.
9 (RLIN) 1896
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type
    Dewey Decimal Classification     Central Library Central Library First floor 06/03/2018 1 6 658.83 MAL 000047353 15/07/2025 21/11/2018 Book - Borrowing
    Dewey Decimal Classification     Central Library Central Library First floor 06/03/2018     658.83 MAL 000047356 24/08/2022   CD | DVD - With book

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