New brand leadership : managing at the intersection of globalization, localization and personalization / Larry Light, Joan Kiddon.
Material type:
TextPublication details: Old Tappan : Pearson Education, 2015.Description: xii, 226 p. : ill. ; 24 cmISBN: - 0134193822
- 9780134193823
- Managing at the intersection of globalization, localization and personalization
- 22 658.827 LIG
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Central Library First floor | Baccah | 658.827 LIG (Browse shelf(Opens below)) | Available | 000047062 | |||||||||||||
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Book - Borrowing
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Central Library First floor | Baccah | 658.827 LIG (Browse shelf(Opens below)) | Available | 000047063 | |||||||||||||
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Book - Borrowing
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Central Library First floor | Baccah | 658.827 LIG (Browse shelf(Opens below)) | Available | 000047064 |
Total holds: 0
Browsing Central Library shelves,Shelving location: First floor Close shelf browser (Hides shelf browser)
| 658.827 KEL Strategic brand management : | 658.827 KOR Brand society : | 658.827 LIG New brand leadership : | 658.827 LIG New brand leadership : | 658.827 LIG New brand leadership : | 658.827 MIL Building a storybrand : | 658.827 MIL Building a storybrand : |
Includes bibliographical references and index.
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